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about Dr. Jackie Layton

Samwise to Creative Frodos

I tend to think of myself as your companion on a long and important journey. You are the heart of this story, but I'm here to offer help, support, care, and resources along the way.

You carry the vision, ideas, craft, and your mission in the world. And I want to live in the sort of world where the missions of heart-led, creative people succeed.  

For those who appreciate the story beneath

The Story Beneath this Making

The philosophy behind Beneath the Making is one I've carried with me for a long time. As a kid, I found refuge in art and writing - and in the worlds created by makers. I carried notebooks, sketchpads, and books everywhere.

Making helped me work through what I was experiencing. And the work of other makers helped me feel connected to the world outside of the small one I started in.

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I was seeing authors, designers, architects, photographers, producers, teachers and coaches for business owners and makers, and other creative business owners. We worked on writer's block, imposter syndrome, and worthiness wounds coming up in sales calls. We identified sources of stress and burnout and all sorts of strategies for working in values-aligned and sustainable ways. We worked on visibility, fear, perfectionism, capacity, and conditions that supported creativity.

The more I worked with these amazing, creative people, the more I saw how much was happening beneath the making.

why Creatives?

Creatives change what feels possible in the world

I've seen how creative agency owners can create the sort of work culture they wish they'd experienced earlier in their careers.

I've seen how people teaching, coaching, and mentoring fellow creative business owners can change how their mentees and students see themselves - and how they think about mental health and humanity under hustle culture.

A writer can put feelings into words so that someone in another time and place feels less alone.
A designer can make something meaningful. And more accessible.
A founder can create a workplace that treats people with kindness.
An artist can help us expand how we think about ourselves and the world.  

I want to support the creative, heart-led people because that means supporting the people who help us imagine, connect, question, and create. They are the people who simply by making can help us build the sort of world we want to live in - and the sort of world I want my daughters to live in.

So I decided to build the thing I wanted to see. And that became Beneath the Making.