You built the creative business, but you don't have to carry it alone.

Psychology-informed consulting and team support for creative founders who want to build successful businesses without sacrificing their creativity, wellbeing, or people along the way.

Psychology for creative business.
Built around the humans doing the work.

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when creativity feels
harder than it should

We need to care for you too.

You want to protect your boundaries, improve team communication, and make time for the creative work that actually lights you up.

And yet, the agency needs you. The client needs you. The team needs you. The next proposal needs you.

And somewhere along the way, you became responsible for so much, there wasn't enough left for yourself.

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You didn't start an agency to become its judge, mediator, and therapist.

— YOU STARTED BECAUSE 
YOU LOVED MAKING THINGS

Then the business grew.

Now you're leading people, managing personalities, making decisions, protecting margins, pitching work, navigating conflict, and trying to create a culture where good people actually want to stay.

You're still a creative. But you're also the person everyone looks to when something goes wrong.

That's a very different job. And it requires a different kind of support.  

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radical
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— HI, I'M JACKIE

Your fractional psychologist for creative business

Hi, I'm Jackie - a psychologist who happens to really love creative people and the wonderful, sometimes-rebellious, sometimes-exhausting businesses they build.

I work with creative founders and teams on the psychology beneath the work - burnout, leadership, team dynamics, communication, confidence, creativity, and all the complicated layers that can show up.

I'm here to help you build something you're proud of without losing yourself in the process.

Together we can support your towards the sort of joyful life, creative work, and sustainable business you've imagined.

I want you to imagine not being the only person holding everything.

You still run the business, make the decisions, and lead the team. But you don't have to figure everything out alone.

You can have someone to talk to when leadership gets complicated. Someone who understands both psychology and creative business.

Someone who feels like a companion on this journey - supportive, nonjudgemental, and genuinely caring about both you as a founder and what you're trying to create.

Your team has access to resources they can actually use and are learning how to communicate more effectively. They have tools for managing stress, navigating differences, and working together.

They can also see that when you say you care about your wellbeing, you followed it up with real action, resources, and changes in how your team works.

Come home to the part of yourself that got you here in the first place: the creative, the curious person, the person who imagined more and created your own path.
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You're Frodo. And I'm Sam.

You run the business, make the decisions, and lead the team. But you don't have to figure everything out alone.

You can have someone to talk to when leadership gets complicated. Someone who understands both psychology and creative business.

Someone who feels like a companion on this journey - supportive, nonjudgemental, and genuinely caring about both you as a founder and what you're trying to create.

Your team has access to resources they can actually use and are learning how to communicate more effectively. They have tools for managing stress, navigating differences, and working together.

They can also see that when you say you care about your wellbeing, you followed it up with real action, resources, and changes in how your team works.

Come home to the part of yourself that got you here in the first place: the creative, the curious person, the person who imagined more and created your own pathYou're still the one carrying the ring and leading the mission. I'm not here to take over your business or tell you how to run it.

I'm here to walk beside you.
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To help you understand what's happening beneath the surface.
To carry some of the weight when things get heavy.
To help you find the next step when you can't see it clearly.

And to remind you that you don't have to pretend everything is fine just because you're the person everyone is counting on.  
You can be the leader and still need support.
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I believe supporting makers can change the world.

Psychology

10+ yrs Working Beneath the Making

For more than a decade I've applied psychology towards challenges beneath the work. And it's shown me that you can be deeply ambitious about your work without sacrificing your wellbeing for it.

We'll take a warm, practical approach to understand what's getting in the way, develop strategies that fit for you, and create healthier ways of working, communicating, leading and creating.

Humanity

Samwise to Creative Frodos

Sometimes your creative business can feel like carrying the full weight of your mission, the people involved, pricing and money, and decisions big and small.

I'm here to support you, bring in helpful tools, and lighten the load. I don't pretend to have all the answers, but I do know how to support you and your team - the humans behind the work.

Possibility

Finding Your Own Way

I believe people are so much more than the problems we are trying to solve. We are more than our productivity, our roles, or whatever we may be facing right now. And I believe creative businesses can be places where people do genuinely meaningful and innovative work and live fulfilling creative lives.

I work particularly well with people who don't fit neatly into the expected mold - rebels and misfits, unconventional thinkers, neurodivergent creatives, and people whose voices are often silenced or overlooked.

our work is collaborative

Let's create something together

Would some part of you love to have more support? Do you sometimes feel like you are giving to everyone - as the entrepreneur, the boss, the teacher or mentor - and wish you had someone showing up for you too? 

I want you want to feel excited about your work again, to find sustainable ways of growing and working as a creative, and to keep making. Making art, making changes, making impacts.

Let's talk about ways we can apply support towards your next chapter.