You built the creative business, but you don't have to carry it alone.
Psychology-informed consulting and team support for creative founders who want to build successful businesses without sacrificing their creativity, wellbeing, or people along the way.
Psychology for creative business.
Built around the humans doing the work.
when creativity feels
harder than it should
You know what you're supposed to do. So why is it still so hard to do?
You know you "should" protect your boundaries. And that burnout isn't a badge of honor. You know your team needs clear communication, and that you shouldn't be carrying everyone's emotional load.
You know you need to make time for the creative work that actually lights you up.
And yet, the agency needs you. The client needs you. The team needs you. The next proposal needs you.
And somewhere along the way, you became responsible for so much, there wasn't enough left for yourself.
You didn't start an agency to become its judge, mediator, and therapist.
Then the business grew.
Now you're leading people, managing personalities, making decisions, protecting margins, pitching work, navigating conflict, and trying to create a culture where good people actually want to stay.
You're still a creative. But you're also the person everyone looks to when something goes wrong.
That's a very different job. And it requires a different kind of support.
Your fractional psychologist for creative business
Beneath the Making gives creative founders and their teams access to psychology-informed consulting, education, and support designed specifically for the realities of creative work.
Options include:
☕1:1 consulting for you, the founder
🐝Team workshops
🤓Education and resources on mental health, burnout, perfectionism, imposter syndrome, and creative blocks
💬💬Communication and team-dynamics support
✨Team-building and creativity-fostering exercises
🪴Psychology-informed approaches to fostering creativity and innovation in your teams and workspaces
🤝Consulting around presentations, pitches, and other high-pressure creative situations
🧠Neurodiversity-informed approaches to creative work & communication
🌎A private team portal with workshops and curated resoruces for your team and specific needs
🙋🏽♀️🙋🏽♀️Group/team Q&A and consultation
I want you to imagine not being the only person holding everything.
You still run the business, make the decisions, and lead the team. But you don't have to figure everything out alone.
You can have someone to talk to when leadership gets complicated. Someone who understands both psychology and creative business.
Someone who feels like a companion on this journey - supportive, nonjudgemental, and genuinely caring about both you as a founder and what you're trying to create.
Your team has access to resources they can actually use and are learning how to communicate more effectively. They have tools for managing stress, navigating differences, and working together.
They can also see that when you say you care about your wellbeing, you followed it up with real action, resources, and changes in how your team works.
Come home to the part of yourself that got you here in the first place: the creative, the curious person, the person who imagined more and created your own path.
You run the business, make the decisions, and lead the team. But you don't have to figure everything out alone.
You can have someone to talk to when leadership gets complicated. Someone who understands both psychology and creative business.
Someone who feels like a companion on this journey - supportive, nonjudgemental, and genuinely caring about both you as a founder and what you're trying to create.
Your team has access to resources they can actually use and are learning how to communicate more effectively. They have tools for managing stress, navigating differences, and working together.
They can also see that when you say you care about your wellbeing, you followed it up with real action, resources, and changes in how your team works.
Come home to the part of yourself that got you here in the first place: the creative, the curious person, the person who imagined more and created your own pathYou're still the one carrying the ring and leading the mission. I'm not here to take over your business or tell you how to run it.
I'm here to walk beside you.
To help you understand what's happening beneath the surface.
To carry some of the weight when things get heavy.
To help you find the next step when you can't see it clearly.
And to remind you that you don't have to pretend everything is fine just because you're the person everyone is counting on.
You can be the leader and still need support.
different roles. Same human-centered approach.
what we believe
Rethinking Creativity and Making
01/
Worth
Your work doesn't verify your worth or creativity. You are worthy. And learning how to work from a place of self-worth can set you free to explore, experiment, and take risks.
02/
Support
Creative blocks point towards unmet needs, not personal failures. Humans create under the right conditions. We help you experience and cultivate support, community, and care.
03/
Stories
The beliefs and stories we carry shape how we see our work, ourselves, our creativity, and our business. We can write and revise the stories we tell ourselves.
04/
Becoming
Making is also an act of becoming. We don't just create. Making can change us, those we reach, and our shared human story.
Human to human
I'd love to talk about what you're creating
I believe supporting makers can change the world.
"When people are able to grow, heal, experiment, and create, they can then help all of us imagine - and build - a kinder, more connected world."
Founder &
Psychologist
Psychology
10+ yrs Working Beneath the Making
For more than a decade I've applied psychology to the challenges that often sit beneath the work: stress, burnout, trauma, identity, confidence, relationships, and change. My work as a therapist has included supporting creatives - from designers and authors to other makers - as well as founders and executives.
That means support is collaborative and tailored to you. Your creative identity, your business, your team, your values, and the particular challenges you are facing.
Together, we make psychology something practical: a better way to understand what's getting in the way, find strategies that fit how you actually work, and creat healthier ways of working, communicating, leading and creating.
You can be deeply ambitious about your work without sacrificing your wellbeing for it.
Humanity
Samwise to Creative Frodos
Running a creative business can feel a little like carrying the ring. You're responsible for the mission, the people, the money, the decisions - and sometimes it feels like everyone is looking to you to know what to do next.
I'm here to be your Samwise.
Not to take over. Not to tell you how to run your business. And definitely not to pretend I have all the answers. I love learning what you're doing and why, what's getting in the way, and what could make things work better.
And at the end of the day, I'm then happy returning to my granny-millenial life of books, art, toddlers and whatever creative rabbit hole I'm exploring lately. I support the human behind the work, by embracing both your humanity and my own.
Possibility
Finding Your Own Way
I believe people are so much more than the problems they are trying to solve.
More than their burnout.
More than their productivity.
More than their role at work.
More than the thing they are struggling with right now.
And I believe creative businesses can be places where people do genuinely meaningful and innovative work and live fulfilling creative lives.
I work particularly well with people who don't fit neatly into the expected mold - rebels and misfits, unconventional thinkers, neurodivergent creatives, people of color, LGBTQ+ folks, and anyone who's ever wondered if there's another way to do things that actually works better for them.
our work is collaborative
Let's create something together
Would some part of you love to have support for running a healthy creative team? Or for mentoring and teaching fellow creatives? Or feeling excited about your work again?
Let's talk about psychology-based strategies for things like imposter syndrome, procrastination, worthiness wounds, or bridging the gap between "knowing" and "doing"!
